Real Estate: The Color of Sales

06 August 2007- Newsweek

The housing slump notwithstanding, sellers of ecofriendly homes are seeing green. "Our local real-estate market is in the tank, but we're hiring people left and right to try to keep up with demand," says David Stitt, an ecofriendly builder in Arkansas. At 340 on the Park, a new green high-rise overlooking Lake Michigan in Chicago, 337 of the building's 343 units are sold—despite prices from $350,000 to more than $2 million.

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